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The notion of "hyperreality" is one which popped up in the late 20th century study of philosophy and sociology, notably expounded upon by French cultural theorist Jean Baudrillard and Italian semiotician Umberto Eco. Hyperreality can be thought of as the way in which modern life can cause us to seek and experience satisfaction through a "simulated version of reality". A sort of reality by proxy - where the real world or experience has been replaced by a simulation at surface level only: a "real fake" which is thought of as "even better than the real thing". By finding (or believing to have found) satisfaction in simulation, the boundary between the "real" and the "fake" becomes blurred to the point where we cannot perceive the difference. The substitution of the simulacrum for the authentic article or experience is no longer noticed, and, indeed the substituted item (the simulation) is sometimes considered to be superior to that which it has replaced (the original). In this way the artifacts and experiences of our lives become authentic simulations, "real fakes"; "hyperreal".
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ABERDEEN BUSINESS IMPROVEMENT DISTRICT
"The Vision for Aberdeen"
Richard Noble BSc (Hons) MRICS MCIArb,
Director, F G Burnett Property
Steering Group Member
It is time to re-invigorate Aberdeen City Centre. A private sector driven BID [Business Improvement District], focusing on tackling specific issues, as identified through consultation with the businesses, can deliver.
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Theme 4: Attractive City
You are here: The BID Themes > Theme 4: Attractive City
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Ensure that the BID area is attractive to locals, businesses, clients, customers and visitors by enhancing projects provided by the Council or delivering projects in addition to those already provided...
[by assuming] control of the "Empty Shop Enhancement" scheme, some of which will be self financing, others will promote the City Centre and the BID activities.
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Is it ironic that the necessity to "enhance" this empty shop front has itself been provoked by the blight caused by the development of the very shopping mall which is now advertised in the window of the vacant shop? It certainly makes us laugh.
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| http://en.wikipedia.org/wiki/Strange_loop A strange loop arises when, by moving up or down through a hierarchical system, one finds oneself back where one started. |
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When the Aberdeen BID nomenclatura "take control" of the "Empty Shop Enhancement" scheme we hope that they will put a bit of hyperreal dynamism into it, as our south-western competitors have done. That'll give us an even better laugh.
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Dumbarton uses fake shop fronts to beat downturn
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A town in the west of Scotland is to install fake shop fronts to disguise high street stores left vacant in the economic downturn.
The "shopjackets" in Dumbarton town centre give the impression that the stores are still occupied.
West Dunbartonshire Council believes the £20,000 pilot scheme will "improve the look" of the area and is a better alternative to boarded up shop fronts.
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With thanks to fellow-travelling psychogeographer of Aberdeen "rxpell" for pointing out some of this stuff.
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